Marketing hype abounds for products that are “effective”. You’ve probably picked up a home cleaning agent with the words “safe and effective” somewhere on the bottle, or a read book about an “effective” dieting method. You’ve probably even purchased home comfort technology that claims it is 90% effective at blocking light, heating a room, or cooling a room. But what does the word actually mean and how can you use an understanding of the difference between effective and efficient to ensure that you purchase the best ceiling fans when you order online?
Let’s start with the word: effective. According to the experts at Dictionary.com it means…
Effective (adj.): Adequate to accomplish a purpose;
producing the intended or expected result.
Effective products do what they say they’re going to do. The cleaner cleans, the diet works, the refrigerator keeps things cold, and the microwave warms up your pizza pocket. If you want to have your purchase do what it says it will do, then you definitely want it to be “effective.
Now, let’s look at our contending word: efficient. Dictionary.com says…
Efficient (adj.) Performing or functioning in the best possible manner
with the least waste of time and effort.
Efficiency bumps effectiveness up to a whole new level. To be efficient a product must be effective, but must also save you time, money, or energy while doing what it was designed to do. A fuel “efficient” car can’t just get you from point A to point B. It has to do it on half the gas on another car. An energy star rated washing machine has to do more than just get your clothes clean. It has to use less water, less electricity, and less time than a standard washer.
For a ceiling fan to be efficient it has to be able to not only move the air in your home, it has to move more air and do it using less energy and less noise.
Aeratron Fans: The Efficient Choice
Aeratron ceiling fans were designed with efficiency in mind. With years of aerodynamic studies behind them, the designers set out to build a fan that would provide effective comfort at a performance level that no one else has. A fan that moves the air so efficiently you’ll hear nothing but the sound of the air blowing past your ears. A fan that is so efficient you’ll save money on your energy bill every month. And to top it off, they have married efficiency with elegance; turning a home necessity into a work of art. With the addition of an LED light, the most efficient electrical lighting source, you’ll be able to enjoy the comfort of your home with the knowledge that your comfort is conserving energy and saving you money.
Efficiency truly is a thing of beauty.